SEO is the process through which your store will gain traffic organically by improving the ranking of the SERPs of Google and other search engines.
According to The Search Engine Journal, 93 % of online activity begins with a search, clearly showing the importance of SEO for ecommerce.
That, as well as many businesses are already using optimized SEO strategies to attract traffic to their online stores. But it’s not just any traffic; it’s not just about volume; it’s about the right traffic. That is the people interested in learning about and potentially buying your products, considerably increasing success rates.
The more well-targeted potential consumers visit your website, the more customers and sales result.
A process that requires patience
SEO is going to give only a short time. It takes time to build a reputation with search engines to go up in the ranking of the SERPs (75% of users never get past the first page). This is true in all cases, including ecommerce.
So, the increase in traffic represents more sales, the profits of which can cover the investment in SEO. Of course, this is extremely positive; the less bright side is that it can take months before this happens.
More than patience, it is about a correct projection with grounded expectations.
On the other hand, with SEO, you will be able to obtain considerable improvements in the organic traffic that arrives at your site.
Now, if, in addition to long-term positive results, you require some immediate results, combining the SEO strategy with a PPC (pay-per-click) strategy is a viable solution.
Why SEO is important for ecommerce and how does it?
There are many ways in which you can optimize your SEO strategy, which can have different levels of difficulty. But in general terms, these are recommendations that you can implement initially.
Social media integration
Your ecommerce website needs social networks to be complete. You should include buttons that allow people to share, comment, and interact with your products. This will lead you to increase and strengthen the community around your business.
When people have the opportunity to use these buttons, and they do, search engines will recognize your brand and store as valuable to users.
In addition, for your business to increase its presence on social networks. In this way, it helps to generate a conversation between customers, who will spread the word about your products.
You must allow users to tell what they think of the product they bought from you. This option must be enabled for each product.
According to Internet Retailer, user reviews and opinions of your products can increase your conversion rates. Similarly, it is estimated that 77% of consumers read reviews and recommendations before making a purchase.
Trial and Error to Optimize
It is important to constantly optimize your SEO efforts to get better results in the long run.
For example, use digital analytics tools to identify the keywords that are getting the best conversions.
Create a blog and feed it.
Although it may not seem like it initially, having a blog is extremely beneficial for your online store.
Keywords are an important element in any SEO strategy. When the strategy is assembled, an investigation must be carried out in which the keywords to be used are determined.
Each page on your site should respond to a single keyword, which is what will rank you somewhere in the SERPs.
For example, if you are selling dog food, then you can create a blog like:
· How to choose the best dog food for your dog?
· How to choose wet dog food for your boxer dog? In the same way, you can write about every dog breed
· How to train your puppy?
· How to feed [your brand dog food] to your puppy?
For content creation, you can get help from veterinarians and give credit to them so your trustworthiness will increase by a search engine.
So create content that helps users, how to use your product/service, troubleshoot, etc. by creating this kind of content, you will help users, get traffic, and sell.
You have to find a way to get high-quality backlinks. Link building helps you rank your keywords, and it is necessary to do it.
Internal linking gives you an initial boost to your pages. Like you have written a blog on “How to feed your puppy,” in this content, you can include your dog food brand and give a link to your money page/product page.
You have built an eCommerce site and created necessary pages like about, content, term & condition, product page full of information. BUT what about the category? We neglect category. Product category is most important for any online store.
Create a meta tag and schema for your category.
You have heard about product schema; use product schema for your product page; there are various online tools where you can create product schema.
You will need to get the ready product image, product description, logo, review, number of reviews, minimum rating, maximum rating, etc.
Improved User Experience
This is the most crucial part of any website, either an informatic or an online store. Make your site clean and elegant, and the user should reach your product page with a maximum of 3 clicks. Users can navigate easily if they have the best UI/UX experience. Make sure your site should be mobile optimized.
Always use good URLs when you publish content, then use the proper URL and possibly include keywords and shorten.
Better Brand Awareness
SEO and social media can help you create a brand. Spread your voice through a podcast, video, and blog and share on social media.
There are various tools where you can find your keywords, like SEMrush, Ahref, keyword planner, ubdersuggest, Reddit, quora, google keyword planner etc.
Also, scrap your competitor’s keywords and include them in your keywords sheet list.
Once you have a bunch of keywords, move it to create content with keywords and check other elements like alt tag, meta tag, schema, page speed, mobile responsive, h1,h2,h3, product description etc. Also, create bing, google webmaster and google analytics and integrate them.
Benefits of Local SEO for e-commerce businesses
Local SEO gives you the tremendous result. List all your products in Google my business and local directory website lists. We have written a detailed article on it.
If you need more time to do it, then GoClickOn can help you to grow your business.